Movember 2014

Alleycat Creative was engaged to assist Movember in researching and securing large scale historic building facades in Melbourne, Sydney and Brisbane upon which an outdoor poster exhibition could be created.
The consultancy involved Alleycat Creative scouting within each city to put forward a selection of potential sites that met the brief.
Out of a short list of preferences Alleycat Creative then investigated/attained permits and approvals required for the install of the large scale paste up exhibition.
The exhibition was installed in October 2014.

Grovedale Hotel Geelong

The Grovedale Hotel in Geelong has recently created a new Beer Garden with recycled timber and cobblestone floor fit out.
Alleycat Creative was invited to assist the Grovedale Hotel create their vision for the new space to target a new crowd.
An 8m by 4m hand painted mural was created using earthy tones to compliment the new fit out upon one of the walls in the beer garden.
The art piece adds a hand made unique one off element, interest and personality to the new space.
The piece was created over a 24 hour period in October 2014.

Artist: Makatron

Deakin University – Burwood

Alleycat Creative was engaged to assist Red Design Group (architects and designers) installing hand painted design elements throughout the new restaurant and function spaces of the iconic ‘BC’ Building at the Burwood Campus.
The ‘Mrs Robinson’ restaurant aims to attract local community and University guests with its high quality menu and service.
An artist was selected to create hand design elements that complimented the colour scheme of the fit out and aspirational personality of the space.
Artworks were installed directly upon concrete pillars, food service areas, planter boxes and in bathrooms to assist in tying various elements of the new fit out together and create warmth, personality and fluidity to the spaces.

Artist: Aaron Mckenzie


Melbourne Indesign 2014

Alleycat Creative worked with an event planner who was responsible for organising the 2014 Melbourne Indesign Galleria exhibition.
Alleycat Creative was engaged to assist with providing an artistic ‘way finding’ directional solution for the space.
A tape artist was chosen to create temporary directional prompts in line with Indesigns logo and branding.
The tape artist also created an abstract tape art work upon one of the walls.
Yarn artists were invited to ‘yarn bomb’ the stairwell. The Galleria Crew’s yarn work added texture and vibrancy contrasting to the surrounds.

Artists: Klara & Suki


Space & Co

Alleycat Creative was engaged to curate artists to install tailor hand made design elements within a recently refurbished floor of Space & Co.
Space & Co (a members based communal office space in Melbourne Central) were looking to visually ‘activate’ a rear section of their office space with a ‘warm, playful, organic looking & clean’ layer of detail.
The artists created the concept of a rope that unravelled throughout the office creating outlines of shapes and symbols along its way such as tightrope with a person hanging upside down & hands playing with a Rubiks cube.
The rope then nestles into a corner of the board room where it forms a nest for a series of hand painted birds that feature around the office space.
The rope concept included a yarn element in the design where crocheted flower pot cosies were introduced onto an existing vegetative wall.
The project was installed in July 2014 and aspects of it were featured online in Habitusliving in July 2014.



The Nelson

Alleycat Creative worked closely with Techne Architects in sourcing the artist and project managing the install of a giant Kraken (an enormous mythical sea monster) within a soon to be opened new bar and restaurant, ‘The Nelson” (56 Acland Street, St Kilda, Melbourne).
The hand drawn Kraken stretches out across a 6m by 3m wall space and provides an elegant detailed hand made component to compliment the rustic textured exposed plaster surfaces.
The Kraken was created in April 2014.
The bar is to be opened soon.


Tennis Aust 2014 Hoarding

Alleycat Creative was engaged to work with Tennis Australia to provide a hand drawn artistic solution upon the 100+ meter hoarding located on Olympic Boulevarde, Melbourne in the lead up to the 2014 Australian Open.
Working closely with the marketing team and chosen artist a design was created that compliments, aligns and builds on the Tennis Australia corporate campaign collateral.
The instalment took place in December 2013 over the period of a week.



Grill’d Leederville WA

Alleycat Creative was engaged to work with Techne Architects to assist with a creative visual treatment for a new Grill’d restaurant in Leederville, WA.
A street artist was commissioned to create hand painted one off feature designs upon the exterior and interior walls tailor made to compliment and reflect the Grill’d restaurant brand and newly designed space.
The art work was installed Dec 2013.

Yarraville Festive Windows

Maribyrnong City Council engaged Alleycat to facilitate an artist to create hand made festive window features for store fronts in Yarraville and Seddon during December 2013.
The artistic feature window pieces indicated to the local community the stores who were offering special gifts/give-aways during their Christmas shopping period.
An intricate hand cut rubber stamp ink painted art piece was installed upon windows in over 20 stores.


Tape Art performance Piece

Alleycat Creative was engaged to curate a street art performance piece at the 2013 Vodafone Christmas Party.
The artist, using white electrical tape, created her design upon a solid red wall throughout the course of the event.
The artwork was then used as the backdrop for the party photo booth capturing guests posing for individual portraits.