The Eureka Hotel

The Owners of the Eureka Hotel Geelong were looking to refresh their entire 7 room venue using a combination of Street art and quirky refurbishment.
Alleycat Creatives preference was to predominantly use recycled, vintage or pre-loved items through the refurb.
Alleycat Creative was engaged to (a) design the Creative Concepts for the 7 different personalities of the areas in the venue, (b) source the quirky items for the space, (c) work alongside the Client to manage aspects of the interior design aspects of the refurbishment and (d) curate the collection and project manage the installation of several Street Art works within each of the areas of the venue.
A curated team of 18 Street Artists were commissioned to install their works directly upon the wall surfaces within the rooms.
The refurb occurred over a 3 week period in June 2013.
The result is a total transformation of a ‘soul-less’ space into a warm, interesting, atmospheric venue, filled with personality inviting visitors to question, explore and play.

Forte Magazine Issue 563 July 2013 Pg 43
Article here

 

 

 

 

 

 

1 min Video Eureka Re-Born

The Bridge Hotel, Richmond

Alleycat Creative provides street art consultancy to the Bridge Hotel, Richmond, co-ordinating a team of local Melbourne underground artists to create layers of interest and colour throughout the recently renovated space.

The Hotel contains a full Melbourne-esque open air cobblestone laneway running down the middle connecting several eclectic dining alcoves and quirky drinking nooks.

A group of street artists were present at the opening event installing their works on wall surfaces.

Alleycat is working with the Hotel in an on-going sense developing the street art throughout the venue, curating various street art ‘event’s / exhibitions.

alleycat bridge hotel richmond

 

Movember, Australia

Movember, now a global entity (created/founded in Melbourne 2003) were seeking to return to grass roots Melbourne for their 2010 campaign. It was decided a giant (15 meter) sculpture of a Moustache would be hidden in one of Melbournes CBD laneways.

Alleycat Creative assisted in profiling Melbourne’s laneways, finding the right position, gaining all permits and permissions then project managing the installation of the giant sculpture for the month of Movember.

alley cat movember

 

QV Melbourne

Alleycat Creative worked with QV Melbourne to install a temporary street art piece to (a) add interest to a plain concrete wall (b) soften the space and (c) direct foot traffic to exhibition space located in the laneway. A local Melbourne cartoon artist created a paper paste-up piece featuring his detailed comic strip works.