Alleycat Creative was engaged to help deliver the concept of an engaging and interactive artwork upon the walls of the Boardroom in Gemba’s Melbourne office.
Gemba’s concept was a collection of 15 very different people standing in line, all waiting to buy tickets from a ticket booth. Each individual character represents a consumer of sport and entertainment found in the world of Gemba’s insights business. Each individual illustration has a QR code on their body that can be scanned to reveal a profile of the person. The art work was created in June 2015.