What we are about

Alleycat Creative is an urban art consultancy, laneway specialist.
Working with Melbourne’s underground street artists, Alleycat provides creative solutions to architects, interior designers, urban designers, developers, small businesses and private clients.
Alleycat Creative matches artists to clients. Artists create and install in-situ hand made art pieces (using street art techniques) directly onto wall surfaces to complement and transform spaces (both inside and out).

The Nelson

Alleycat Creative worked closely with Techne Architects in sourcing the artist and project managing the install of a giant Kraken (an enormous mythical sea monster) within a soon to be opened new bar and restaurant, ‘The Nelson” (56 Acland Street, St Kilda, Melbourne).
The hand drawn Kraken stretches out across a 6m by 3m wall space and provides an elegant detailed hand made component to compliment the rustic textured exposed plaster surfaces.
The Kraken was created in April 2014.
The bar is to be opened soon.

 

Tennis Aust 2014 Hoarding

Alleycat Creative was engaged to work with Tennis Australia to provide a hand drawn artistic solution upon the 100+ meter hoarding located on Olympic Boulevarde, Melbourne in the lead up to the 2014 Australian Open.
Working closely with the marketing team and chosen artist a design was created that compliments, aligns and builds on the Tennis Australia corporate campaign collateral.
The instalment took place in December 2013 over the period of a week.

 

 

Grill’d Leederville WA

Alleycat Creative was engaged to work with Techne Architects to assist with a creative visual treatment for a new Grill’d restaurant in Leederville, WA.
A street artist was commissioned to create hand painted one off feature designs upon the exterior and interior walls tailor made to compliment and reflect the Grill’d restaurant brand and newly designed space.
The art work was installed Dec 2013.

Yarraville Festive Windows

Maribyrnong City Council engaged Alleycat to facilitate an artist to create hand made festive window features for store fronts in Yarraville and Seddon during December 2013.
The artistic feature window pieces indicated to the local community the stores who were offering special gifts/give-aways during their Christmas shopping period.
An intricate hand cut rubber stamp ink painted art piece was installed upon windows in over 20 stores.

 

Tape Art performance Piece

Alleycat Creative was engaged to curate a street art performance piece at the 2013 Vodafone Christmas Party.
The artist, using white electrical tape, created her design upon a solid red wall throughout the course of the event.
The artwork was then used as the backdrop for the party photo booth capturing guests posing for individual portraits.

 

The Eureka Hotel

The Owners of the Eureka Hotel Geelong were looking to refresh their entire 7 room venue using a combination of Street art and quirky refurbishment.
Alleycat Creatives preference was to predominantly use recycled, vintage or pre-loved items through the refurb.
Alleycat Creative was engaged to (a) design the Creative Concepts for the 7 different personalities of the areas in the venue, (b) source the quirky items for the space, (c) work alongside the Client to manage aspects of the interior design aspects of the refurbishment and (d) curate the collection and project manage the installation of several Street Art works within each of the areas of the venue.
A curated team of 18 Street Artists were commissioned to install their works directly upon the wall surfaces within the rooms.
The refurb occurred over a 3 week period in June 2013.
The result is a total transformation of a ‘soul-less’ space into a warm, interesting, atmospheric venue, filled with personality inviting visitors to question, explore and play.

Forte Magazine Issue 563 July 2013 Pg 43
Article here

 

 

 

 

 

 

1 min Video Eureka Re-Born

The School of Life – Melbourne

The School of Life (UK) has opened a Pop-Up School in Collingwood Melbourne.
The School of Life offers seminars (modern day philosophy) on everyday topics for everyday use.
Alleycat creative and a prolific local Street Artist donated efforts to install pieces both inside and out.

 

Tape Art Seasons Greetings

Working with one of Melbourne’s young female Street artists decorative festive tape art pieces were installed throughout the QV precinct and central streets of Footscray.
The Footscray Library was also decorated.
The tape offers temporary bold creative design elements to windows, walls, floors, pillars and posts.
All pieces were removed post Christmas restoring the spaces back to normal.

 

The New Joneses

The New Joneses was a campaign held in Melbourne.
Two people lived in an architecturally designed modular home in Fed Square for a week.
They arrived in undies and bathrobes, brought only the essentials and a scavenger list.
With Conscious Consumption at their core, The New Joneses borrowed, rented, swapped or sourced everything they needed second hand.
Alleycat Creative and a very generous artist donated the art for the exterior of the House.

Hoarding

Alleycat Creative can cost effectively personalise and design a message or theme upon temporary hoardings and functional utilities.
In this example the spectrum of origami cranes will be painted over by hire company at completion of job.